Font arrow symbols that you can use as regular text. Besides letters and numbers there are lots of other characters available like up/down/left/right arrow characters, double arrows, fancy
arrows, etc.
Follow this project on Behance: Cool Things You Can Do With Arrow Text Symbols
Using MockoFun text editor you
can easily insert text symbols or emoji characters in your designs.
For these particular designs, I only used arrow characters and the various arrow symbol representations.
For the circle text around the arrow in the image above, I've used the Mockofun curved text generator which is available online and FREE.
I've had a lot of success with using text symbols in logo design. Besides the arrow text symbols, you can also try combinations of other text symbols like the ones in this circle shapes collection.